Why have a website?-To market your product or service
-To advertise your business or organization
-To express yourself, your ideas, interests, values or philosophy
-To provide a forum for viewpoint on issues
-To entertain (music, video, online gaming, internet radio, etc.)
-To inform, educate, enlighten
-To connect with others in the internet community who share common interests
Making your website irresistibleMake your website “sticky” so people will come and stay for awhile!
a. Is the content inviting? Make every surfer feels welcome to your site!
b. Is the content interesting? Does it capture their attention?
c. Is the content fresh? Stagnant content will kill website traffic!
Make your website user-friendly so they’ll return, again and again!
a. Use a sitemap or navigation bar.
b. Use hyperlinks (underlined text linking to another webpage)
c. “Inter-connect” every page on your website.
d. Frames or no frames?
(Personally, I don't like frames)e. Watch table and image widths, avoid “panning”
(my opinion: 775 pixels or less, some users still have an 800 x 600 resolution display).Make your website appealing so that it will catch and keep a web surfer’s eye!
Remember, just as important as the number of “hits” is the length of a surfer’s session!
a. Using color (backgrounds & fonts)
b. Using fonts (typeface, size, special effects)
c. Using background textures and images
d. Using images (animated or static?)
e. Using JavaScript and applets
f. Use a logo, banner or header to quickly identify your business.
g. Aesthetics (color coordination, use your logo on every page!)
What to avoid when building your website
a. Clutter (too much activity, distracting, no focus)
b. Large or excessive images and graphics (load too slow, keep in mind not everyone has high-speed access or a fast processor or modem)
c. Poor quality images (looks unprofessional, avoid grainy appearance, aliasing, etc.)
d. Too “wordy” (the surfer got the message, but are you boring them to death?) In other words, no visual appeal
e. Too much “fluff”, not enough content (you may have dazzling effects, but does the surfer get the message?)
f. Technical glitches (Test your webpage in a browser before uploading! I recommend Mozilla FireFox, it is very unforgiving)
IMAGESFormatsa. GIF- commonly used on the internet, supports animation and transparency
b. JPG- best for images that contain a variety of tonal values, such as photos, does not support transparency. Uses compression, requires less upload time and server space than gifs or bitmaps
c. BMP- bitmap, standard Microsoft Windows image format, supports paletted 24-bit RGB color and grayscale. Requires more upload time and server space
Anti-aliasing
The blending of pixel colors along the edge of an image (or font) to smooth out “jaggies” (jagged, “stair-stepping” along a curved or slanted edge)
TransparencyThe “canvas” on which an image is displayed is invisible
Special effects- add a:a. Drop shadow
b. Border or frame
c. Layer & combine images
d. Text
e. Animation- use with purpose, consider loading time
Sources for acquiring imagesa. Scan from a magazine, catalog or book
b. Purchase clip art software (such as ClickArt)
c. Download images from the internet
FONTS
IMPORTANT! The viewer’s settings on their computer’s browser determines what fonts will be available and be used on your website! If you use a font not in their font directory, it will use the default font.I recommend using fonts commonly available on all computers (example: Arial, Courier, Times New Roman, Verdana and on Macs, Helvetica). If you want to use fancier fonts, create the word or phrase as an image to keep it’s character intact.
Special effects- add a:a. Drop shadow
b. Chisel, bevel or emboss
c. Texture, pattern or sculpture
Use color that coordinates with other images and text on the webpage. Experiment with different fonts to punctuate, accent and capture attention. TrueType fonts are available to download on the internet, or you can purchase software.
BACKGROUNDS
Avoid using colors, patterns or images that are too “loud” or “busy” that may distract from or compete with your webpage’s content. I recommend soft or muted backgrounds and light colors (“warmer” and easier on the surfer’s eyes).
For more helpful suggestions, visit the "Links for HTML Basics" (see post above).